What Professional Agents Should Do After the March 28, 2025 Earthquake

What Should a Professional Agent Do After the March 28, 2025 Earthquake?
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After the earthquake.
We’ve seen with our own eyes—
Which condo buildings are still standing strong.
And which ones need a closer look.
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One thing worth appreciating.
Is how developers from all brands.
Immediately stepped up to inspect their properties.
And reassured clients about the strength of their products.
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Cracks or surface damage.
Do not necessarily mean the building is poor quality.
It’s something that can happen normally.
As long as the core structure—columns and beams—remains intact,
Then overall, it can still be considered safe.
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But there’s another angle.
That I want to talk about.
Both owners and tenants.
Should carefully consider when finding a place to live.
That is: choosing the right agent to take care of you.
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The earthquake on March 28, 2025.
Was an emergency situation that demanded a quick, thoughtful, and compassionate response.
To help build trust with clients.
Both property owners and tenants.
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#So what exactly should agents do?
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1. Check on your clients’ safety and property condition immediately.
Call or message every tenant
Who lives in the affected area.
Ask if they’re safe.
And assess the extent of damage to the room or the building.
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If your client is overseas,
Provide the latest updates in English.
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Check on all the properties you’re managing.
Take photos as documentation.
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2. Coordinate with juristic offices or property owners.
Contact the condo juristic team.
Or the landlord.
To ask about their inspection and repair plans.
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Request an official safety report.
From engineers or the relevant authorities.
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If evacuation is required,
Inform the client about where to stay temporarily
And how long it will take before returning.
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3. Update your listings and marketing content.
If damage occurred,
Temporarily pause all advertising.
And update the listing status in your platforms, websites, or posts.
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If the property is still in good condition
And ready to live in,
Make that clear—
To reassure buyers or renters.
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4. Offer insurance and claims advice.
Ask your clients whether
They have property insurance.
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If yes,
Help coordinate the claim
And advise them on necessary documents.
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If not,
Recommend getting a policy
That covers natural disasters in the future.
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5. Communicate proactively and professionally.
Post accurate and useful updates
About the impact and guidance on how to respond post-quake
On your social channels.
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Emphasize your readiness to help,
Your attentiveness to every detail—
It builds credibility.
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Avoid hard selling or pushing promotions in a crisis.
It can come across as insensitive.
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6. Be the middleman in negotiations.
Natural disasters
Are rare.
But when they happen,
It’s time to discuss
How to lighten the burden on both sides—
Landlord and tenant.
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For example:
Negotiating rent reductions or waiving rent
During repair periods.
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If the tenant feels uneasy staying,
Use calm reasoning and clear communication.
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Because according to standard lease terms,
“Feeling unsafe”
Might not be a strong enough reason
To terminate a contract
And get a full refund.
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To move out without breaching the lease,
A certified report from an engineer or authorized agency
May be required.
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But in cases like this,
Relying only on contracts or law
Might not be enough—
You’ll need tact and empathy.
Because this also involves human dignity.
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The points above
Are what agents should do.
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And moving forward,
Both property owners and tenants
May want to consider agents
Who truly look after clients—
Not just as a profession,
But as a mission.
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So let’s compare between:
A real estate careerist (Good Agent)
And a career real estate professional (Great Agent).
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1. Situation check vs Heart check
Good Agent: Might ask if the unit was damaged.
Great Agent: Will ask first, “Are you okay?”
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2. Wait for reports vs Go inspect it yourself
Good Agent: Might wait for news from juristic office.
Great Agent: Will visit the room, take pictures, and send real-time updates.
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3. Suggest filing claims vs Prepare documents for them
Good Agent: Might just explain the steps.
Great Agent: Will take initiative and handle the process, so the client doesn’t worry.
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4. Update property status vs Update your client’s emotional state
Good Agent: Will post “The unit is safe.”
Great Agent: Will call, check in, and offer solutions if relocation is needed.
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5. Do what’s expected vs Do what’s unforgettable
The difference between
A “Good Agent” and a “Great Agent”
Lies in the tiny details
That clients never forget.
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In times of uncertainty,
Clients will remember
Who stood by them.
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In the end,
A professional agent can turn crisis into opportunity—
By showing care, connection, and coordination
As if you’re part of the client’s family.
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Let both owners and clients
See that having an agent in a crisis
Is way better than handling it all alone.
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Let this be a moment
Where agents ask themselves—
After receiving a professional fee,
How do you view the ethics of your profession?
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Do you just take your commission and disappear?
Thinking your role was only about marketing and lead gen?
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Or do you carry a true service mind—
Staying with your client until the lease is fulfilled,
Always ready to help and coordinate?
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Lately, many agents complain
That foreign agents haven’t shown up to support.
That creates tension when Thai agents
Need to liaise with the other party—
Be it the tenant or landlord—
From a foreign agency.
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This situation
Is a chance for Thai agents to shine—
To prove the spirit of our profession,
And show how we’re different (and better).
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Of course,
There’s no right or wrong here.
Some agents follow their personal style.
Some follow company policy.
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But what truly defines you
May not be company rules—
But how owners and clients feel about you.
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Wishing everyone a safe recovery.
And a swift return to normal life.

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Join the discussion at
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