แน่นอนครับ! นี่คือบทความที่คุณขอ แปลเป็นภาษาอังกฤษในสไตล์ storytelling แบบจริงใจและมีพลัง เหมาะสำหรับโพสต์ในกลุ่มเอเจ้นท์ หรือแพลตฟอร์มด้านอสังหาริมทรัพย์:

📉 2025: The Year Real Estate Got Bitter

Since the beginning of 2025, it’s been a tough year for the real estate industry.
Many fellow agents have said the same thing:

“The market is quiet, no movement, no deals.”

So we all start pouring more money into marketing—ads, boosted posts, flashy visuals—hoping to reach more clients.
But in the end? Silence.
Even worse, there’s been a rise in scammers reaching out more than real buyers.

But here's the truth:
The problem isn’t marketing.
The problem is we haven’t found our true stage to perform on.

🎯 You Can’t Be Everything to Everyone

If you’re still playing in the mass market...
Taking every listing from anywhere...
Not defining your own zones, not selecting product segments...
You're a “jack-of-all-trades” agent in an oversaturated market.

And you're now competing with international-backed mega-agencies entering our turf.
They recruit agents in huge numbers.
Focus on closing deals fast.
Don’t care about ethics.
And leave co-agents to clean up the mess afterward.

Some of them even buy out real estate listing platforms,
Just to control the ad channels and dominate the space.

If we can't compete with their deep pockets...
We need to start curating our own portfolio.

Not just stacking listings and hoping something sticks.
Not dragging in every listing just to have more.

Because bad listings drain our time, energy, and credibility.

🧹 What You Should Start Cutting Out

• 🛑 Properties with cheap, outdated wood-pattern decor
• 🛑 Mix-match styles that confuse rather than attract
• 🛑 Rooms left in poor, smelly, unclean condition
• 🛑 Overpriced units with no market awareness
• 🛑 Smart-aleck owners with weird conditions, who aren’t in a rush to sell

All these?
CUT. THEM. OUT.

🧭 Take a Hard Look at Your Portfolio

Ask yourself:

• Are you still doing scattered-location rental condos in the 6,000 to 60 million range?
• Are these listings copy-pasted from the internet?
• Do you personally know the owners?
• Do you have exclusive contracts?

If most of your answers are “yes”…
Let’s be honest—it’s hard to survive.
And if you do survive, you’ll be exhausted every step of the way.

💡 Your Personal Stage Is Everything

If you haven’t discovered your unique stage—
If you're not “the chosen one” for a homeowner to trust with their property—
If you're not the one people recommend by name—
Then you’re just another random agent.

Another name in a marketplace.
Another person trying to cash in, and likely to disappear soon.

Platforms like Livinginsider, DDproperty, Facebook, etc.,
are just tools—they don’t set you apart.

So if everyone has access to the same tools...
What makes you different?

It’s your product selection and segment.

🧠 In My Business, We Curate Everything

Not every property is worth selling.

With today’s economy, buyers are disappearing fast.
Every deal now involves fierce competition—in location, price, and even decor.

Some condos?
They’re renovated like they’re trying to win gold medals.

⚖️ Find the Right Balance

• Great location, but poor product? Market won’t accept it.
• Amazing product and location, but absurd price? No value for buyers.
• Over-decorated? The cost becomes a burden when it’s time to discount.

👔 My Role Has Shifted to Advisor

These days, I often get calls from owners asking me to visit,
to evaluate whether their property can sell at all in this market.

And because I see new products entering the market every day,
I have a wider view—I can offer direction.

Whether it’s:

• The decor style
• Realistic price ranges for that location
• Timeframe if sold “as-is”

My advice is just that—advice.
I never force owners to follow.
It’s their choice in the end.

But beyond pricing or style...
I help them assess the likelihood of a sale.

💸 Don’t Forget: Agents Have Costs Too

Each house viewing = cost.

• Your outfit
• Travel costs
• Gas, vehicle depreciation
• Coffee, snacks... it's all money.

So if a case seems like it’ll take 10+ viewings,
is hard to reach, and has more flaws than selling points,
then don’t take it into your portfolio.

🧍‍♂️ Let Others Take on the Hard Cases

If you see someone else thriving in difficult, high-end deals—
Let them have it.

They might have their own system.
It’s their path, not yours.

💬 I Always Speak Honestly to Clients

I’m not afraid to say:

“Let me be honest. I hope this doesn't offend you.”

or

“I’m sorry, but I won’t be accepting this house into my company portfolio.”

That honesty has become my brand.

That’s why I still get clients through word of mouth.
And these days?
I barely spend on marketing.

People find me naturally.
Quietly.
But consistently.
.
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