💸BUY-BORROW-DIE: The Secret Strategy of the Ultra-Rich

Have you ever wondered how the rich seem to get richer—fast—while paying far less tax than most people?
Well, come sit beside me. Let’s unlock a secret they rarely talk about.

It’s called:

BUY – BORROW – DIE

🥇 Step 1: BUY – The Golden Goose

The wealthy don’t just save money. They buy assets—and not just any assets.
Think beyond real estate, blue-chip stocks, or gold. Some even buy entire sports teams—NBA franchises, racing teams, football clubs—yes, even those count.

These aren’t just passion purchases. These are Trophy Assets:

• High-value real estate in prime locations
• Rare artworks
• Luxury watches
• Equities with long-term growth
• And yes… sports franchises

Why? Because these assets grow in value, and they don’t get taxed… until they’re sold.

Let’s say a billionaire buys stocks worth $1 billion.
10 years later, those stocks are worth $10 billion.
Unless they sell—no tax is due. It’s unrealized gain. Not income. Not taxable.

💳 Step 2: BORROW – Live Large, Pay Nothing (Legally)

So how do they live?
They still need money to spend, right?

Simple: They borrow.

They take loans using their assets as collateral.
This money can fund a lavish lifestyle, new investments, or even… more trophy assets.

📌 Important note: Loans aren’t income → No income tax.

And banks love it.
They see high-value assets and say, “Sure, here’s your money.”
Worst case, if you default, the bank takes your appreciating asset. It’s still a win for them.

Now here’s where it gets even more strategic:
If your asset grows 10% a year, and your loan interest is only 2-3%,
You’re leveraging money smartly.
You spend 2 to make 10—over and over again.

⚰️ Step 3: DIE – The Ultimate Tax Hack

Here’s the grand finale.
When the billionaire dies, the assets are passed on to their heirs.

But guess what?

If the assets were bought at $10 and now worth $100,
the heirs inherit at the current value—not taxed on the growth.

No capital gains tax.
No retroactive wealth tax.
Just pure inherited value.

This, right here, is the "DIE" part of the strategy.
The law sees the asset at the stepped-up value and says,
“Cool. No tax due.”

🔁 Recap: The BUY-BORROW-DIE Cycle

1. BUY: Acquire appreciating assets
2. BORROW: Use them as leverage to access money without selling
3. DIE: Let your heirs inherit tax-free

🧠 Why It Works (And Why It’s Legal)

• It’s not tax evasion. It’s legal tax avoidance.
• Taxes only apply to realized gains.
• Loans are not considered income.
• Inheritance tax? In many countries, it’s minimal or has loopholes.

⚠️ But Wait—This Isn't Risk-Free

Can people fail at this strategy? Absolutely.
If the value of your assets drop, or if your debt outpaces growth, you’re in trouble.

That’s why this game is only played by those with:

• Strong financial discipline
• Sharp investment sense
• A team of advisors (lawyers, accountants, strategists)

🏁 Final Thoughts

This is how CEOs of giants like Google, Microsoft, and Nike grow wealth.
Many of them earn a symbolic salary—sometimes $1/month—because they don’t need income.

Instead, they rely on assets + loans, and let the tax code work in their favor.

While the rest of us pay taxes on every paycheck,
they’re playing a different game altogether.

But now that you know the rules…
Maybe it’s time to study the board and start making smarter moves.

#WelcomeToThe1Percent
#BuyBorrowDie
#TrophyAssets

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